Course curriculum

  • 1
  • 2
    Section 2: Optimizing Your Analytics Account
    • Block Your Own Views in Google Analytics
    • Enabling Demographics in Google Analytics
    • Setting up Search Console through Google Analytics
    • How Your Data is Processed in Google Analytics
    • How to set up your Views and Filters
    • VIDEO - How to set up your Views and Filters
  • 3
    Section 3: Interpreting You Analytics Data
    • Finding your Unique Visitors and Pageviews
    • Finding your Best and Worst Pages and Posts
    • VIDEO - Finding your Best and Worst Pages and Posts
    • Differentiating between different types of website traffic
    • Search engine queries and SEO in Google Analytics
    • Using the Search Console Tools
    • VIDEO - Using the Search Console Data Highlighter tool
  • 4
    Section 4: Using Your Analytics Data
    • Users Flow Report
    • VIDEO - Users Flow Report
    • Using Segments to see differences in behavior
    • VIDEO - Using Segments to see differences in behavior
    • Using Channel and Content Groups
    • VIDEO - Using Channel and Content Groups
    • How to create an analytics measurement plan
    • Supplemental analytics tools
  • 5
    Section 5: Advanced Data Utilization
    • How to create a custom Google Analytics Dashboard
    • VIDEO - Creating a custom dashboard
    • How to use Google Analytics Campaigns
    • How to use Google Analytics Goals
    • How to use Dimensions and Metrics for custom Google Analytics Reports
    • VIDEO - Dimensions and Metrics
    • How to set up Funnels in Google Analytics
    • Afterword

Guest Instructor

  • Jenn Zellers

    Jenn Zellers

    Jenn translates left-brain business for right-brain creatives over at The Creative Entrepreneurs L.A.B. As a serial entrepreneur (starting at age 11), she’s passionate about making the world a better place by helping more people actually enjoy their job. Jenn’s mission is to empower artists, photographers, designers, and makers so they can run successful businesses and make a living doing what they love!